{"id":19,"date":"2025-08-13T17:58:06","date_gmt":"2025-08-13T17:58:06","guid":{"rendered":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/front-matter\/case-study-overview-pemi-coffee-roasters\/"},"modified":"2025-08-13T17:58:06","modified_gmt":"2025-08-13T17:58:06","slug":"case-study-overview-pemi-coffee-roasters","status":"publish","type":"front-matter","link":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/front-matter\/case-study-overview-pemi-coffee-roasters\/","title":{"raw":"Case Study Overview \u2013 Pemi Coffee Roasters","rendered":"Case Study Overview \u2013 Pemi Coffee Roasters"},"content":{"raw":"<img src=\"https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired-300x300.png\" alt=\"Logo for Pemi Coffee Roasters\" width=\"167\" height=\"167\" class=\" wp-image-18 aligncenter\"><strong>Pemi Coffee Roasters<\/strong> is the running case study for this course. It is a fictional, mid-sized specialty coffee company designed to illustrate real-world operational challenges. While it does not exist in reality, it models the complexities of small but growing companies with local personality and operational interdependencies.\n\nStudents will use Pemi Coffee Roasters to examine supply chains, workforce management, technology use, and business operations analytics. The scenarios are realistic, continuous, and applicable to both manufacturing and service contexts.\n<h1>Company Background<\/h1>\n<ul>\n \t<li><strong>Location:<\/strong> Plymouth, New Hampshire, a town shaped by mountains, lakes, and a college campus. Seasonal tourism and a vibrant arts scene influence local demand.<\/li>\n \t<li><strong>Name Inspiration:<\/strong> The Pemigewasset River flows through Plymouth, representing steady flow and seasonal change. The company\u2019s branding and marketing reflect this connection to place.<\/li>\n \t<li><strong>Origins:<\/strong> Founded by two college friends who started with a small caf\u00e9, a compact roaster, a few wholesale accounts, and a loyal local customer base.<\/li>\n \t<li><strong>Growth:<\/strong> Expanded to two caf\u00e9 locations, a wholesale roasting arm, and an online store shipping across New England and beyond. Marketing includes seasonal blends, local imagery, and community-focused messaging.<\/li>\n<\/ul>\n<h1>Operational Overview<\/h1>\nPemi Coffee Roasters\u2019 operations encompass both manufacturing (coffee roasting, packaging, inventory management) and service (caf\u00e9s, customer experience, online order fulfillment). Key operational considerations include:\n<ul>\n \t<li><strong>Supply Chain Management:<\/strong> Sourcing coffee beans globally, accounting for harvest cycles, quality grades, and ethical sourcing requirements.<\/li>\n \t<li><strong>Production Scheduling:<\/strong> Balancing freshness, efficiency, and cost management.<\/li>\n \t<li><strong>Inventory Management:<\/strong> Timing, turnover, and waste prevention.<\/li>\n \t<li><strong>Human Resources:<\/strong> Training baristas and wholesale account managers, maintaining brand standards in customer interactions.<\/li>\n \t<li><strong>Logistics:<\/strong> Coordination of roasting, packaging, shipping, and caf\u00e9 operations.<\/li>\n<\/ul>\nChallenges reflect realistic business pressures: seasonal demand fluctuations, global commodity price swings, supply chain delays, and competitive pressures from local and national players.\n<h1>Learning Applications<\/h1>\n<p data-start=\"3089\" data-end=\"3133\">Using Pemi Coffee Roasters, students will:<\/p>\n\n<ol data-start=\"3135\" data-end=\"3689\">\n \t<li data-start=\"3135\" data-end=\"3249\">\n<p data-start=\"3138\" data-end=\"3249\"><strong data-start=\"3138\" data-end=\"3172\">Apply analytics to operations:<\/strong> Examine production schedules, inventory turnover, and staffing efficiency.<\/p>\n<\/li>\n \t<li data-start=\"3250\" data-end=\"3390\">\n<p data-start=\"3253\" data-end=\"3390\"><strong data-start=\"3253\" data-end=\"3307\">Explore both manufacturing and service operations:<\/strong> Analyze cost-effective delivery routes and barista scheduling during peak hours.<\/p>\n<\/li>\n \t<li data-start=\"3391\" data-end=\"3514\">\n<p data-start=\"3394\" data-end=\"3514\"><strong data-start=\"3394\" data-end=\"3425\">Develop a course portfolio:<\/strong> Build analyses, process maps, and operational improvement plans throughout the course.<\/p>\n<\/li>\n \t<li data-start=\"3515\" data-end=\"3689\">\n<p data-start=\"3518\" data-end=\"3689\"><strong data-start=\"3518\" data-end=\"3555\">Understand real-world challenges:<\/strong> Consider how shifts in demand, supply chain disruptions, and customer preferences create operational opportunities and constraints.<\/p>\n<\/li>\n<\/ol>\n<h1 data-start=\"3696\" data-end=\"3721\">Role in the Course<\/h1>\n<ul data-start=\"3723\" data-end=\"4210\">\n \t<li data-start=\"3723\" data-end=\"3942\">\n<p data-start=\"3725\" data-end=\"3942\">Pemi Coffee Roasters will be referenced throughout the textbook via example boxes and applied exercises, allowing students to focus on operations concepts without reintroducing the company\u2019s backstory each time.<\/p>\n<\/li>\n \t<li data-start=\"3943\" data-end=\"4097\">\n<p data-start=\"3945\" data-end=\"4097\">The case study integrates business operations analytics, showing how data-driven decisions support efficiency, quality, and customer satisfaction.<\/p>\n<\/li>\n \t<li data-start=\"4098\" data-end=\"4210\">\n<p data-start=\"4100\" data-end=\"4210\">By following Pemi Coffee Roasters, you will gain practical experience applicable to real organizations.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4212\" data-end=\"4338\"><\/p>","rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired-300x300.png\" alt=\"Logo for Pemi Coffee Roasters\" width=\"167\" height=\"167\" class=\"wp-image-18 aligncenter\" srcset=\"https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired-300x300.png 300w, https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired-150x150.png 150w, https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired-768x768.png 768w, https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired-65x65.png 65w, https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired-225x225.png 225w, https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired-350x350.png 350w, https:\/\/openbooks.spmvv.ac.in\/app\/uploads\/sites\/3\/2025\/08\/Pemi-Coffee-Roasters-Logo-Nature-Inspired.png 1024w\" sizes=\"auto, (max-width: 167px) 100vw, 167px\" \/><strong>Pemi Coffee Roasters<\/strong> is the running case study for this course. It is a fictional, mid-sized specialty coffee company designed to illustrate real-world operational challenges. While it does not exist in reality, it models the complexities of small but growing companies with local personality and operational interdependencies.<\/p>\n<p>Students will use Pemi Coffee Roasters to examine supply chains, workforce management, technology use, and business operations analytics. The scenarios are realistic, continuous, and applicable to both manufacturing and service contexts.<\/p>\n<h1>Company Background<\/h1>\n<ul>\n<li><strong>Location:<\/strong> Plymouth, New Hampshire, a town shaped by mountains, lakes, and a college campus. Seasonal tourism and a vibrant arts scene influence local demand.<\/li>\n<li><strong>Name Inspiration:<\/strong> The Pemigewasset River flows through Plymouth, representing steady flow and seasonal change. The company\u2019s branding and marketing reflect this connection to place.<\/li>\n<li><strong>Origins:<\/strong> Founded by two college friends who started with a small caf\u00e9, a compact roaster, a few wholesale accounts, and a loyal local customer base.<\/li>\n<li><strong>Growth:<\/strong> Expanded to two caf\u00e9 locations, a wholesale roasting arm, and an online store shipping across New England and beyond. Marketing includes seasonal blends, local imagery, and community-focused messaging.<\/li>\n<\/ul>\n<h1>Operational Overview<\/h1>\n<p>Pemi Coffee Roasters\u2019 operations encompass both manufacturing (coffee roasting, packaging, inventory management) and service (caf\u00e9s, customer experience, online order fulfillment). Key operational considerations include:<\/p>\n<ul>\n<li><strong>Supply Chain Management:<\/strong> Sourcing coffee beans globally, accounting for harvest cycles, quality grades, and ethical sourcing requirements.<\/li>\n<li><strong>Production Scheduling:<\/strong> Balancing freshness, efficiency, and cost management.<\/li>\n<li><strong>Inventory Management:<\/strong> Timing, turnover, and waste prevention.<\/li>\n<li><strong>Human Resources:<\/strong> Training baristas and wholesale account managers, maintaining brand standards in customer interactions.<\/li>\n<li><strong>Logistics:<\/strong> Coordination of roasting, packaging, shipping, and caf\u00e9 operations.<\/li>\n<\/ul>\n<p>Challenges reflect realistic business pressures: seasonal demand fluctuations, global commodity price swings, supply chain delays, and competitive pressures from local and national players.<\/p>\n<h1>Learning Applications<\/h1>\n<p data-start=\"3089\" data-end=\"3133\">Using Pemi Coffee Roasters, students will:<\/p>\n<ol data-start=\"3135\" data-end=\"3689\">\n<li data-start=\"3135\" data-end=\"3249\">\n<p data-start=\"3138\" data-end=\"3249\"><strong data-start=\"3138\" data-end=\"3172\">Apply analytics to operations:<\/strong> Examine production schedules, inventory turnover, and staffing efficiency.<\/p>\n<\/li>\n<li data-start=\"3250\" data-end=\"3390\">\n<p data-start=\"3253\" data-end=\"3390\"><strong data-start=\"3253\" data-end=\"3307\">Explore both manufacturing and service operations:<\/strong> Analyze cost-effective delivery routes and barista scheduling during peak hours.<\/p>\n<\/li>\n<li data-start=\"3391\" data-end=\"3514\">\n<p data-start=\"3394\" data-end=\"3514\"><strong data-start=\"3394\" data-end=\"3425\">Develop a course portfolio:<\/strong> Build analyses, process maps, and operational improvement plans throughout the course.<\/p>\n<\/li>\n<li data-start=\"3515\" data-end=\"3689\">\n<p data-start=\"3518\" data-end=\"3689\"><strong data-start=\"3518\" data-end=\"3555\">Understand real-world challenges:<\/strong> Consider how shifts in demand, supply chain disruptions, and customer preferences create operational opportunities and constraints.<\/p>\n<\/li>\n<\/ol>\n<h1 data-start=\"3696\" data-end=\"3721\">Role in the Course<\/h1>\n<ul data-start=\"3723\" data-end=\"4210\">\n<li data-start=\"3723\" data-end=\"3942\">\n<p data-start=\"3725\" data-end=\"3942\">Pemi Coffee Roasters will be referenced throughout the textbook via example boxes and applied exercises, allowing students to focus on operations concepts without reintroducing the company\u2019s backstory each time.<\/p>\n<\/li>\n<li data-start=\"3943\" data-end=\"4097\">\n<p data-start=\"3945\" data-end=\"4097\">The case study integrates business operations analytics, showing how data-driven decisions support efficiency, quality, and customer satisfaction.<\/p>\n<\/li>\n<li data-start=\"4098\" data-end=\"4210\">\n<p data-start=\"4100\" data-end=\"4210\">By following Pemi Coffee Roasters, you will gain practical experience applicable to real organizations.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"4212\" data-end=\"4338\">\n","protected":false},"author":1,"menu_order":2,"template":"","meta":{"pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"front-matter-type":[],"contributor":[],"license":[],"class_list":["post-19","front-matter","type-front-matter","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/pressbooks\/v2\/front-matter\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/pressbooks\/v2\/front-matter"}],"about":[{"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/wp\/v2\/types\/front-matter"}],"author":[{"embeddable":true,"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":0,"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/pressbooks\/v2\/front-matter\/19\/revisions"}],"metadata":[{"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/pressbooks\/v2\/front-matter\/19\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"front-matter-type","embeddable":true,"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/pressbooks\/v2\/front-matter-type?post=19"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/wp\/v2\/contributor?post=19"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/openbooks.spmvv.ac.in\/businessopsanalytics\/wp-json\/wp\/v2\/license?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}